07 Dec Why to invest in a good logo design
Don’t judge a book by its cover. It’s true but that what we always do. That’s the sole reason you put so much money on making your buildings beautiful, or putting effort in making yourself presentable.
The brands logo is his identity the same way your look is your identity.
And in the world of business it’s all about making the first impression and then the second step is keeping it
You can’t skip either of these steps.
1. Grabs Attention
Attention spans are short these days – especially consumers’.
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way.
That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
2. Makes a Strong First Impression
You have one chance to get this right.
A logo is a company’s first introduction to consumers. If designed well, it can pick the interest of the public and invite them to learn more about the company.
One wrong move and you lose the customer for good. Get this step right and get a loyal customer for life.
3. It’s The Foundation of Your Brand Identity
Successful branding is about persuading the customer on your side.
It serves as the foundation for the entire narrative on which the brand is built.
A logo tells the story of your brand and everyone likes a good story.
A logo helps you to creating a concrete, marketable brand identity that everyone starts to adore and trust.
4. Visual = Memorable
Your logo leads your business
A good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
An audience can forget the name of your business but never your logo. Color and pictures last longer than works themselves.
And it important to make sure that u are remembered by the customers to come back again
5. Separates You from Competition
Dare to be different with your logo, because your company logo tells consumers why your business is unique your logo tells you apart from the other business out there. It makes it easier for the customer to know the difference
A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors, you’re better.
6. Fosters Brand Loyalty
Everyone loves a loyal friend.
As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.
Why do you prefer the tag of stylo over a product with no tag at all?
It’s because you know the tag is of a loyal brand who promises you great product and you buy it even when the cost is a little high. It is because you trust them.
Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.
7.Your Audience Expects It
And, last but not least.
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.
If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.
So a logo is a big step in taking your business seriously. It’s the first step of taking your business to a national or even an international level. Every business that is great have one thing in common and that is their logo that separates them from the rest.